The Upsides (and Downsides) of Brand Partnerships: A Guide
October 27, 2023
By Inspira Marketing
Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.
These brand partnerships can take many forms, including licensing agreements that may be short or long-term.
If you’re on the fence about beginning a brand partnership or would just like to see the lay of the land, we’re going to go over the benefits (and challenges) of creating a brand partnership.
To read more, CLICK HERE.
Courtesy of Association of National Advertisers
