THIRD EAR is named Multicultural AOR for Nissan North America and INFINITI USA

THIRD EAR announced the addition of two automotive brands to its roster – Nissan North America and INFINITI USA – becoming multicultural agency of record for each. The agency will provide specialized strategy, creative and media services with the goal of deepening the brands’ relationships with diverse communities throughout the U.S.

“We are thrilled and humbled to be working with two prestigious auto brands,” said Alejandro Ruelas, CEO and Founder of THIRD EAR. “These partnerships are proof positive of the importance of understanding how to meaningfully connect with modern multicultural consumers. We thank both Nissan and INFINITI for trusting us to help them do just that.”

The agency joins Nissan United, Omnicom’s integrated agency team, to support multicultural communications for the brand’s full vehicle line up, collaborating with partners that include TBWA\Chiat\Day and others.

“Nissan’s U.S. customer base is exceptionally diverse,” said Marisstella Marinkovic, vice president and chief marketing officer, Nissan U.S. “THIRD EAR’s keen understanding of key ethnic segments will enable us to better serve our growing clientele and authentically connect our brand with culture.”

THIRD EAR also joins INFINITI and its partners on the heels of announcing the most anticipated vehicle launch in the brand’s history for the all-new INFINITI QX80.

“With so much momentum behind the growth of the INFINITI brand, THIRD EAR’s fresh perspective on identities and multicultural is a positive addition to our agency team,” said Shelley Pratt, director of marketing communications and media, INFINITI Motor Company. “We look forward to partnering on important campaigns and experiences to reach our diverse clients.”

The agency begins work immediately to support the vehicle launch and many other multicultural initiatives for the luxury auto brand.