THIRD EAR named Multicultural AOR for Ashley

THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand.

Work to support Tampa-based furniture retailer begins immediately, with a primary focus on engaging Hispanic shoppers.

“THIRD EAR’s experience in home furnishings and their strategic multicultural expertise, particularly their innovative approach and commitment to diversity will play a pivotal role in helping us connect with our diverse customer base on a deeper level,” said Elisabeth June, Sr. Manager of Brand Strategy at Ashley.  “We‘re excited to collaborate closely with our entire team to build dynamic strategies and creative campaigns that will emerge from this partnership.

The scope of services includes segment strategy, creative development, and promotional support.

“We are excited to jump-start our collaboration with the Ashley team,” said Alejandro Ruelas CEO and Founder of THIRD EAR.  “We are grateful for the opportunity to bring our experience to this partnership and help the brand meaningfully connect with diverse shoppers.”