This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns [VIDEO]
February 20, 2025
Though it may seem counterintuitive, performance marketing as a strategy has diminishing returns. Deloitte Digital’s Maggie Gross discussed why this is, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
CLICK HERE to read more and watch video.
Courtesy of The Association of National Advertisers
