Thoughts on Comparing Audience Estimates
November 21, 2011
In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.
Arbitron’s goal is to assist the marketplace in making the best decisions possible when using estimates to buy and sell access to audiences. Highlighting the differences between estimates, especially those that use the same labels and descriptions as Arbitron radio estimates, is part of our obligation to the industries we serve.
o download analysis CLICK on link below;
http://www.arbitron.com/downloads/comparing_audience_estimates.pdf>
