Three Stages to a Successful Scoping Season
November 30, 2023
By Christopher DeMarco, Giles Woodhall
In the world of marketing, there’s a critical period that both big advertisers and their agencies know all too well: the scoping season. It is the ultimate team project, where advertisers and agencies come together, ready to hash out plans and budgets for their next big campaigns.
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Courtesy of Association of National Advertisers
