The Thumb Is in Charge [REPORT]
October 28, 2015
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. It’s changed how we connect, how we share, how we discover and how we get things done.
Mobile technology has put incredible power and control in people’s hands—particularly the thumb. The thumb is now in charge.
Over the next several weeks, Facebook IQ will be taking a closer look at what marketers need to know and do now that the thumb is in charge, especially when it comes to commerce. We’ll look at the rise of mobile commerce in the US, how it’s shifting people’s behavior, the role of mobile in the overall path to purchase and what it all means for brands.
To download report CLICK HERE.
