Tide and Downy and Total Care partner with Irma Martinez to help Latinas in finding their Style.

Clothing and fashion can do more than help enhance outer beauty: they can also play an essential role in the creation of today’s woman’s identity. A study shows that eight out of ten women say [that] “clothing, hair and makeup are very or extremely important for a woman on the job, and for her confidence.”

“Maintaining and enhancing the beauty of skin and hair have long been an intimate part of women’s beauty routines, but they’ve lacked the ability to devote the same intimate attention to their ‘second skin’ – their clothes,” said Anelsie Ramos, External Relations Manager for Tide and Downy. Women are often frustrated with how the aging of their favorite clothes can seem inevitable and have been searching for ways to sustain the newness of their fabrics. New Tide Total Care and Downy Total Care will help them do that.”

“Finding an everyday personal style that is both comfortable and fashionable should not be a mission,” explained Martinez. “By following some simple, basic guidelines, Latinas can achieve a Style that Lasts that fits their needs, enhances their own beauty and gives them the confidence to shine every day.”