Time to get serious in 2022 ……..

A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:

  • Has anyone heard or read anything more about to incorporate DE&I marketing or the array of unbalanced webinars and panels about targeting US Hispanic & Multicultural Consumers after Hispanic Heritage Month or now just prior to Black History Month in February 2022?
  • Will companies targeting US Hispanic & Multicultural Consumers balance their ad spend to reflect the correct ad spend based population estimates?
  • Will our industry organizations hold companies accountable to their pledge to increase ad spend towards US Hispanic & Multicultural Consumers?
  • Has the correct usage of the term LatinX been decided?
  • Will Hollywood include more Hispanic & Multicultural actors in their movies that do not depict them as maids, drug lords, gang bangers, pimps or thieves?

Do you have anymore questions about the future of our industry?


Gene Bryan



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