Time Warner Cable launches the Mi Vida, A Mi Manera.

Every Hispanic living in the United States has had a unique cultural experience. To help celebrate these special experiences, Time Warner Cable launched the new “Mi Vida, A Mi Manera” (My Life, My Way) application on its Mi Cultura Facebook page.

With the “Mi Vida, A Mi Manera” application, fans of the Mi Cultura page can create videos of their most special moments using their favorite photos, videos, music and template designs available. These videos can be shared with family and friends, no matter where in the world they may be. The launch of the application arrives just in time for the Hispanic community to record their experiences for Father’s Day (June 19th).

The development of this application is part of Time Warner Cable’s 2011 integrated marketing campaign titled “Mi Vida, A Mi Manera.” Through this campaign, Time Warner Cable is already engaging with the Hispanic community via various touch points including television spots, radio, print, local concerts and a series of webisodes.