Time Warner Cable launches Si TV in Houston.

Si TV launches on Time Warner Cable Houston.

“We have been impressed with their focus on developing unique original programming for this growing audience,” said Darrel Hegar, Vice President of Sales & Marketing for Time Warner Cable Houston Division. “We are confident that our Digital Cable customers will be thrilled with this new addition to our channel offerings.”

“America’s young Latinos represent the fastest growing market segment, yet they’re virtually ignored and under represented in the media,” said Si TV CEO Michael Schwimmer. “The decision to launch Si TV represents Time Warner’s progressive thinking in recognizing the value Si TV brings to both enhancing their business and serving their community.”