Time Warner Cable selects alPunto Advertising.

After an agency search which included eight top Hispanic ad agencies, Time Warner Cable selected alPunto Advertising of Tustin, CA as Hispanic agency in Souther California. The assignment includes strategic planning, creative development, media planning and buying, interactive and promotions for Branding and DR programs.

The pitch focused on a strategic planning, advertising and promotional assignment for launching a new Time Warner product in the first quarter of 2008, and addressing the rebranding of the Time Warner name in Southern California. Time Warner Cable Director of Hispanic Marketing, Marlyn García, states, “Time Warner is a leader in its category and we need an agency partner that can consistently deliver for us. alPunto was chosen based on their proven ability to deliver a 360 degree marketing program for our products, exactly what we were looking for. In a short time they demonstrated to us their nimbleness, solid strategic thinking and consumer understanding, breakthrough creative solutions, category knowledge and DR expertise.”

According to alPunto President, Eduardo Bottger, “Time Warner Cable is the premiere cable company in Southern California, and a leader in media overall. We look forward to helping them build their Brand and promote use and loyalty of their high speed, video and telephone services in the Latino community.” He added, “Time Warner is a natural fit with our agency’s combined expertise in innovative branding and DR.”