Timeless Luxury at the Latin GRAMMYs with Exclusive GUCCI Partnership.
October 10, 2011
Recognizing the value, influence and power of the Latin marketplace, iconic luxury brand and fashion house Gucci has launched an exclusive line inspired by the Latin GRAMMY Awards.
The exclusive three-year partnership with The Recording Academy not only features two exclusive pieces but is also part of a strategic marketing and cause related platform aligned with the Academy’s objectives of cultural enrichment, advocacy and education.
“We have great admiration for the important contribution Gucci has made to the restoration and preservation of cinema in recent years, and are naturally delighted that it has now chosen to extend those efforts into music through this new partnership with The Recording Academy,” said Neil Portnow, President/ CEO of The Recording Academy and GRAMMY Foundation® and Chair of the Board of the GRAMMY Museum. “With the increasing intersection between music and fashion, we are proud to collaborate with one of the world’s most iconic and philanthropic fashion houses.”
The special edition bracelet will be presented to emerging artists and the pieces will be available within the next few weeks in stores worldwide.
Congratulations to The Recording Academy and Gucci for this powerful partnership filled with music, fashion and purpose.
By Lili Gil, Media Contributor and XL Alliance Managing Partner
For more video reports on the latest in Hispanic business, economics and pop culture visit the Moments to CultuRise on YouTubel and follow Lili Gil on Twitter @liligil.
