TNS Media Introduces Brand Entertainment Reporting Service.

TNS Media Intelligence (TNSMI) announced the launch of a new Branded Entertainment service to monitor and report brand appearances on network and cable TV programming. The new service, which uses extensive methodology to measure branded entertainment, reports data at a level of detail that existing measurement systems have not been able to provide. Available on TNSMI’s Stradegy™ multi-media platform, branded entertainment and traditional TV advertising data can be viewed in one place, allowing easy side-by-side comparison of brand appearances against 18 other types of media.

“The media marketplace requires a better way to measure and evaluate this new medium which has now become an essential component of brand marketing campaigns,” says Steven J. Fredericks, President and CEO, TNS Media Intelligence. “This web-based tool gives companies a comprehensive perspective on TV brand exposure. It allows advertisers and media companies to evaluate the value of branded entertainment placements alone, in conjunction with other paid advertising in the same program, or across multiple networks.”

TNSMI’s Branded Entertainment Service monitors a range of formats including reality, sitcom, drama and information programming in prime time network and cable, as well as other dayparts. The service’s methodology provides a broad range of descriptive details on the type and prominence of each brand appearance recorded, including visual and verbal dimensions, character interaction, time duration, brand visibility and exclusivity, and level of plot integration. Audio and video clips are also available.

“This is a new and unique product in the TV advertising marketplace. TNSMI built this comprehensive new service from the ground up, in response to client needs for a more detailed and quantifiable measurement system in the burgeoning Branded Entertainment arena,” comments Jon Swallen, Senior Vice President of Research, TNS Media Intelligence. “Having specific, in-depth information in one place will only become more valuable as branded entertainment becomes an increasingly important and integral part of companies’ marketing campaigns.”

“TNS MI has built a technologically superior, customizable and accurate system that will deliver added value to our partners and clients,” continued Swallen. “We are looking forward to surpassing market expectations with the next-generation capabilities of our Branded Entertainment solution.”

For more information at http://www.tns-mi.com