TNS Media To Track Local Radio Ads.

TNS Media Intelligence announced that beginning on June 1, 2005 the company will begin tracking advertising occurrences on local radio stations in 30 top markets across the United States through a partnership with Mediaguide. This initiative marks the largest undertaking of local radio advertising monitoring to date in the U.S., with plans for adding more markets throughout the rest of the year.

Initially, TNS Media Intelligence will provide information on 15 stations per market, both AM and FM, with additional stations being added on a regular basis. Tracking of ads will be done 24 hours a day, seven days a week.

“This initiative is a major expression of our differentiation in monitoring,” said Mediaguide chief executive officer George Searle. “Mediaguide, with the largest and most advanced monitoring network in the world, already collects more radio ad occurrences in more markets and on more stations than anyone else. We look forward to further expansion and working closely with TNS Media Intelligence to help them achieve their strategic objectives.”

“The addition of local radio offers another dimension to our industry leading data tracking capabilities,” said Steven Fredericks, president and chief executive officer of TNS Media Intelligence. “Our goal is to provide blanket coverage of advertising occurrences, and local radio is a critical element to many advertising campaigns. We look forward to working with Mediaguide to expand our coverage to more markets and stations during the coming months.”

For more information at http://www.tns-mi.com