TNS to monitor Creative with AdScope.

TNS Media Intelligence announced the introduction of AdScope, the industry’s first all-digital ad identification and retrieval service for high quality, multi-media creatives. The new service seamlessly integrates ad occurrence and expenditure data for each creative – all from a single source. The service will be launched mid-June 2006.

AdScope is the result of an 18-month, multi-million dollar development effort that builds on TNS MI’s powerful proprietary ad monitoring technology. It uses automated ad pattern recognition and end-to-end digital ad monitoring to identify, capture, store and deliver the highest quality TV, radio, internet, magazine and newspaper creatives.

“Marketers and their advertising agencies need fast, actionable competitive intelligence, so they can respond immediately to changes in the competitive landscape” said Bev Andal, Chief Operating Officer, TNS Media Intelligence. “We conducted independent marketplace research that indicated there are drawbacks with existing ad and video monitoring services, which we felt could be addressed using improved technology.”