To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Multicultural Agencies

Pernod Ricard USA announced it has selected four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency. These partnerships are part of the company’s larger commitment to invest in more inclusive marketing strategies overall. By partnering with minority-owned agencies that reflect these audiences and placing at least 2% of its media dollars into Black-owned businesses, Pernod Ricard is committed to diversifying its messaging across its entire brand portfolio.

“We’re thrilled to partner with each of these agencies,” said Daneyni Sanguinetti, Director of Cultural & Inclusive Marketing at Pernod Ricard USA. “With the cultural insights, creativity and passion they provide, we’ll have an amazing opportunity to execute our brands’ vision — to amplify more diverse voices, produce more authentic storytelling and truly connect with more consumers and communities through the spirit of conviviality.”

“We are beyond excited to work with Pernod Ricard USA and partner to elevate their Cultural & Inclusive Marketing initiatives. Helping steward brands like Absolut, Jameson, Altos, Avión and others is a dream assignment and an amazing way to kick-off this year,” said Ingrid Otero-Smart, President and CEO of Casanova//McCann.