Tobacco advertising expenditures.

Each year, the major U.S. cigarette and smokeless tobacco companies must submit reports to the U.S. Federal Trade Commission (FTC) that outline the total amounts they have spent to market the products they sell and the amounts they have spent in different marketing categories (such as magazine and newspaper ads, internet advertising, coupons, promotional expenditures at retail outlets, direct mail, and the like). The 2005 total includes $13.1 billion in cigarette marketing and $250.8 million in smokeless tobacco marketing. In 1998, the tobacco companies spent $6.9 billion on marketing ($6.7 billion for cigarettes and $145.5 million for smokeless tobacco).

With only a few exceptions, the states are still failing to invest even the minimum amounts recommended by the U.S. Centers for Disease Control and Prevention (CDC) to prevent and reduce tobacco use and related health harms and costs – and a number of states have been cutting back their tobacco prevention spending. At the same time, the tobacco industry continues to increase its marketing expenditures dramatically, despite the limited restrictions on its marketing activities contained in the November 1998 master settlement agreement with the states (the MSA). From 1998 to 2005, the major tobacco companies have increased their spending to promote their deadly products by more than 90%.

As a result, the states are being massively outspent, with state tobacco prevention efforts amounting to only a small fraction of tobacco industry marketing. In Alabama, for example, the tobacco industry spends more than 388 dollars to promote its deadly products for every single dollar the state spends to prevent and reduce tobacco use and its harms. To look at it another, way, Alabama’s tobacco prevention spending amounts to just .26% of the tobacco industry’s marketing expenditures in the state. Nationwide, the tobacco industry is outspending the states by 22 to 1.1

State-by-state analysis of tobacco industry marketing spending CLICK on link below (Adobe Acrobat Reader required):
http://tobaccofreekids.org/pdf/ftcreport.pdf>