Todo Texas magazine for upscale Mexican Nationals.

Mexican national visitors spend billions annually in Texas on everything from fashion and fine dining to education and healthcare. To reach this elusive, affluent audience, a glossy new Spanish-language magazine, Todo Texas, launched this month delivering the news, information and advertising that upscale international consumers want, directly to their Mexico residences.

Launching its first issue on Oct. 17th, Todo Texas magazine is delivered monthly to 55,000 upscale households in Mexico City, Monterrey and Merida, inserted into the major newspaper in each market. Covering the Houston, San Antonio, Austin and Dallas markets, the 76-page magazine is packed with articles on destinations for shopping, entertainment and dining out, beautiful fashion photography, health and beauty news, events calendars and maps for each city.

The magazine’s initial issue and the whole TODO Texas concept has been received with enthusiasm, according to Cynthia Hughes, Todo Texas publisher. “We have heard such a positive response from readers and advertisers, it’s clear we are reaching an underserved and highly desirable niche,” she said. “The response has exceeded our expectations.”

“Our goal is for Todo Texas’ content to always reflect the information Mexican nationals tell us they want to make their trips to Texas more enjoyable and productive,” she said. “Because our management team is so familiar and connected to this special consumer, we believe we have the market knowledge to build a very loyal readership.”