Todobebé Baby Products.

Todobebé, Inc. and Dolly, Inc. announced the introduction of a new line of baby products especially designed for Hispanic families and bi-lingual babies.

The first items to help families make their new baby’s room special are now available in over 550 Wal-Mart locations nationwide. They include a selection of baby blankets, night-lights and plaques including the very popular Angel Prayer, the Hispanic version of Now I Lay Me Down To Sleep.

New additions to the Todobebé product line rolling out this winter include bedding, pillows, mobiles, lamps, and other nursery items– all with Spanish- language lullabies, images and phrases. In addition each package includes a special Todobebé parenting tip in both English and Spanish.

“Dolly’s 80 years of expertise in product development, their exclusive focus on products for the nursery, experience supplying to the largest retailers in the baby category, and the creativity of their design team, has made them the ideal partner for Todobebé”, said Gillian Sandler, Chairman & CEO of Todobebé.

To help create a special line of products “made for moms by mom’s”, Todobebé conducted in-person research across the country, and through online surveys and focus groups leveraging its 250,000 global mom’s club. “Our audience expressed a need for well made, safe, and beautiful products that they can identify with in Spanish, and incorporate into their baby’s nursery. Also, we believe these products will appeal to parents who want to expose their children to a second language.” explained Ms. Sandler

“Developing Todobebé products is a milestone for Dolly and a true benefit to the growing Hispanic community,” said Richard White, VP Licensing at Dolly. “There has been a void in the marketplace for products with a recognized and trusted brand that targets the Spanish-dominant Hispanic mothers. We are proud that with Todobebé, this void will be filled, and the products will be supplied to families across the country.”