Todobebé goes Mobile.

Todobebé, Inc. announced the launch of the first in a series of new mobile Apps it is rolling out for Moms and Dads.

The first Apps are already available in Spanish at the touch of a screen to U.S. consumers via the ‘Lo2Yo’ (What Is Yours) Mujer ID packs on the new Sprint Android phone which launched today.

Todobebé’s move into wireless offers advertisers exclusive entry into the mobile world of parents as they increasingly interact and engage on their devices.  Todobebé will be introducing the next set of new Apps for other Smartphones, Android and Apple wireless devices in the first quarter of 2011.

“We are literally watching the market change overnight and the potential is enormous,” said David Reckles, CTO of Todobebé.  “Women, moms, and parents on the go, don’t have to be tech savvy to enjoy and engage in the mobile world.  It’s easy and it’s entertaining. We’re excited to be able to offer fun to use Apps that make a difference in the lives of parents and bring relevant brands into the experience.”