TodoBebe & Wal-Mart Outreach Program For Hispanic Parents.
July 16, 2004
TodoBebe announced that it will conduct TodoBebe Baby Fairs at Wal-Mart Supercenters in Phoenix, Los Angeles, Houston and Miami beginning September 25, 2004.
The TodoBebe Baby Fairs will provide a lively and entertaining venue for Hispanic consumers to access information in Spanish on topics like pregnancy planning, prenatal and maternal healthcare, breastfeeding and nutrition. Fair visitors will have the opportunity to meet leading experts, listen to their baby’s heartbeat, sample a wide variety of products, meet TodoBebe(TM) TV co-hosts Jeannette Kaplun, Maggie Jimenez and Adriana Abascal and participate in entertaining activities like baby crawling contests. Dedicated areas for pregnant moms to rest in and for parents to change their babies’ diapers will further ensure a comfortable and rewarding experience.
The one-day events, to be held in brightly decorated tents located in the parking lots of participating Wal-Mart Supercenters, will kick off in Los Angeles on September 25 and proceed to Phoenix on October 2, Houston on October 9 and Miami on October 16.
“From its inception, TodoBebe has focused on providing new and expecting Hispanic parents with the best information available on pregnancy and parenting in a manner that is entertaining and easy to understand,” said
Gillian Sandler, Chairman and CEO of TodoBebe. “The TodoBebe Baby Fairs enable us to extend our content into an exciting new physical platform where we can reach and interact directly with Hispanic parents. We are delighted at the opportunity to work with Wal-Mart Stores in order to bring the TodoBebe experience to Hispanic families across the United States.”
“At Wal-Mart, we are committed to contributing to the well-being of the communities in which we operate by supporting issues and causes that are important to our customers and associates,” stated Christy Mangio, Corporate Marketing Manager of Wal-Mart Stores, Inc. “The family is at the core of Hispanic culture; this event is a wonderful way to reach thousands of Hispanic parents and share with them useful information and services about issues that affect their families.
