Todobebe & Walt Disney World Resort make dreams come true ¡Viva la Familia!
October 25, 2008
Todobebé Inc. hosted the biggest Hispanic fiesta ever, sending out more than a ton of party boxes filled with free gifts, sponsor product samples, party supplies and information. Consumers were exposed to the multi-media promotion, which included TV spots, radio DJ call-outs, door hangers, online promotions and grass roots promotions across key markets.
More than 170,000 Hispanics participated in this event which culminated with in-home fiestas in over 100 cities nationwide on June 21, 2008.
As part of this national celebration, Todobebé developed a multi-media sweepstakes promotion for the chance to win a dream vacation to Walt Disney World Resort and promoted it across Todobebe.com and the Todobebe Viva la Familia event areas. Consumers who signed up for the Viva la Familia event were provided the opportunity to participate.
The winner, Maria Orozco from Kansas City said: “When Todobebé informed us that we were the winners of the trip to Walt Disney World in Orlando, Florida, we just couldn’t believe it, and when the documents arrived, we knew it was true!
We were super excited and knew this would be a marvelous experience for us and especially for our kids, son James, age seven and daughter Leslie, who is three. Thank you to Todobebé and Walt Disney World® for giving us such a wonderful opportunity.”
