Todobebé’s new family TV show to launch in Prime Time on Univision Network.

Todobebé, Inc. announced the launch of “Viva La Familia de Todobebé” on the Univision Network.

The first episode is a star-studded Prime Time Special airing at 10pm on Friday July 25th, 2008, and includes special guest appearances by Jorge Ramos, Los Tigres del Norte, Angélica Vale, Don Francisco, Ana Bárbara, and more.

The show marks Aracely Arámbula’s long awaited comeback to TV; she is also a co-executive producer of the show, and it is the first time she is appearing on air since her 2nd pregnancy was announced. Joining her as a co-host of the new weekly show is award- winning Editor-in-Chief, author, and co-founder of Todobebé, Jeannette Kaplun.

The first year includes 46 original episodes, which will air weekly through June of 2009. After the Prime Time Special launch, the show is currently slated to air every Saturday at 12-noon.

The new TV show provides advertisers national frequency and reach and brand integration within an uplifting and aspirational family format. Advertisers also benefit from promotion via the Univision Network and Todobebé’s multi-media properties and celebrities.

Prior to the launch, three global consumer brands joined with Univision and Todobebé to secure media and organic product integration in the TV show, including P&G, Clorox and Wal-Mart.

Todobebe’s VP and Executive Producer Julia Dangond explained: “Viva La Familia de Todobebé is an exciting new TV format that celebrates parents and children and makes dreams come true for families. The unexpected twist is that in the first season, audiences will also now have the unique chance to share in Aracely Arámbula’s pregnancy.”

“The timing is significant, and the demand from audiences and advertisers alike is what led to the launch of the new show on the Univision Network only months before our 10 year anniversary as a company,” said Gillian Sandler, Chairman and CEO of Todobebé.