Top 10 Digital Trends in 2016 [REPORT]
February 6, 2016
A report by Laughlin Constable shows that new technologies and changes in existing technologies will create even tighter connections between the digital and physical worlds, blurring the lines between online and offline experiences. The report and a corresponding infographic outlines 10 key digital trends that will affect people’s lives and how business is conducted in 2016.
“We now live in a world where digital has become the most important channel in people’s lives and is a central driver of our culture,” said Laura Markewicz, Laughlin Constable’s vice president of Digital Strategy. “We’re in an accelerated digital world, where you need to always be solving for your future. If a business solves only for today they’re going to have to solve for today again tomorrow and may never catch up to competitors.”
Here are Laughlin Constable’s top ten digital trends to look out for in 2016:
1. The Internet of Things will pave new ground.
2. We are now entering the Outcome Economy.
3. Virtual reality will open a whole new world to brands and customers.
4. Artificial intelligence-driven technologies will find real-world application.
5. T-commerce will change the way we consume media throughout the customer journey.
6. The notion of privacy vs. prevalence will stabilize.
7. Location-based technology will reach a tipping point.
8. User experience will become more ambient and personalized.
9. Customers will prefer (and expect) super-service over traditional customer service.
10. The Sharing Economy will continue to create opportunities for brands to shift the human network.
Markewicz adds that because we’re in an accelerated digital world, the gap between brands who successfully unlock the key to digital success and the laggards who struggle to keep up will continue to grow, creating an even greater sense of urgency to innovate. But she warns that while new technologies can help companies build stronger connections and trust between brands and customers, companies need to carefully weigh what makes sense for them and their customers before investing heavily in new digital technologies.
To download report CLICK HERE.
