Top Ad Spenders In Cable Television 2001.

A new Cabletelevision Advertising Bureau analysis of cable advertising spending by program type finds a variety of companies in the Top 10 for each genre, with General Motors, Procter & Gamble, Philip Morris and AOL Time Warner appearing on many lists. Tracking Monitor+ data for the first eight months of 2001, the CAB analysis identifies the largest allocations of national ad dollars to program categories, including: adventure, comedy/variety, daytime drama, documentaries, evening animation, feature film, general drama, general variety, news and situation comedies.

Of the categories tracked, feature film commanded the most ad spending by that genre’s Top 10 spenders, who included Pfizer, Johnson & Johnson, Glaxosmithkline, AT&T, Unilever and Diageo.

“The quality of network cable programming is attracting major advertisers in every genre,” said CAB President & CEO Joe Ostrow.

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Source: Cabletelevision Advertising Bureau analysis of Nielsen Monitor+ Ad Views data, 1/1/01-8/31/01