Top Brands Sponsor MTV Video Music Awards Latin America.

MTV Networks Latin America announced today a stellar sponsorship lineup for its fourth annual “MTV Video Music Awards Latin America,” with the return of Coca-Cola, Motorola, and HP as official sponsors. This is the fourth consecutive year that Coca-Cola participates in the event and the second consecutive year for Motorola and HP. The VMALAs 2005 will broadcast from the Great Tlachco Theater in Xcaret, Playa del Carmen in the Mexican Caribbean, on Thursday, October 20th at 10:00 p.m. ET (10:00 p.m. México and 11:00 p.m. Argentina and Chile).

The event will air on MTV Latin America to more than 24 countries and it will be seen on MTV channels around the world, including MTV, MTV2, MTV Puerto Rico and MTV Español in the US, reaching 80 million households; as well as on MTVs in Asia (India, Thailand and Singapore), MTV Australia, MTV Brazil, MTV Canada, MTV France, MTV Italy, MTV Japan, MTV Portugal, MTV Spain and MTV UK, reaching a potential 418 million households. Additionally, select terrestrial outlets in Latin America will carry the show, with a potential reach of 36 million households. These include: ‘City TV’ in Colombia, ‘Televisa’ in Mexico, ‘Teleantilles’ in the Dominican Republic, ‘Ecuavisa’ in Ecuador, ‘Megavision’ in El Salvador, ‘Telered’ in Honduras, ‘Medcom’ in Panama, and ‘RCTV’ in Venezuela.

“We’re very excited to see these great brands investing in our show once again, recognizing and leveraging the tremendous impact of the VMALAs amongst young Latin Americans,” said Melisa Quiñoy, Senior Vice President, Ad Sales and International Marketing Partnerships, MTV Networks Latin America. “It’s clear that our brand, our expertise in the youth market, and our creativity have played essential roles in strengthening our relationship with these leading companies.”

“Without a doubt, the MTV VMALAs are an original and innovative proposition that continues to attract millions of young people who enjoy music and a great show,” said Adriana Valladares, Director of Communications for Coca-Cola, Mexico. “Coca-Cola believed and supported this initiative from day one and we will continue to do so, since like MTV we’re part of young people’s lives,” she added.

“MTV is a leader in entertainment and renowned for its constant innovation, which makes us very proud to be associated once again with the VMALAs,” said Roberto Gonzalez, Consumer Marketing Director, HP IPG Americas – Latin America. “By sponsoring an event such as this one, HP celebrates talent, culture and creativity. Together with MTV, HP will offer attractive promotions that will give users the chance to win innovative HP devices to explore their creativity to the fullest and make life more fun,” added Gonzalez.

All “MTV Video Music Awards Latin America 2005” sponsors will have presence in the show’s tags, banners, on-air spots, and on the network’s website MTVla.com. Additionally, sponsors will run local promotions to bring fans from around the region to experience the show live.