Top Ten 2009 Mobile Entertainment trends.

MEF has identified what members see as the biggest trends facing the mobile entertainment industry in 2009. These include the ‘iPhone effect’ and greater pricing transparency for consumers. However, once again MEF predicts that mobile advertising won’t quite take off.

2009 promises to be an important and interesting year for mobile entertainment. On one hand, the global economy is facing unprecedented challenges. On the other, the $25bn global industry has already weathered and prospered through hard times as well as good and 2009 will be a year in which almost a decade of investments begin to deliver returns. Here, MEF shares its predictions for the top trends in mobile entertainment in 2009:

MEF’s Top 10 Mobile Entertainment trends for 2009

1. The ‘iPhone effect’ –Mobile applications have emerged as a new content category and the mobile internet will finally come of age

2. Greater value and transparency for consumers will help sustain demand in 2009

3. Some delay in the proliferation of mobile advertising

4. Telcos begin to acts as enablers for the Entertainment industry with services such as billing, authentication and zero tariff data driving take-up

5. The emerging dominance of services that operate at a multi-platform level

6. The rise of ring back tones

7. Social networking becomes an important driver of mobile entertainment consumption

8. 2009 will be the year that mobile video really takes off

9. Emerging Economies will become an increasingly important driver for mobile entertainment worldwide

10. A proliferation of touch screen devices continues to drives discoverability and content usage

For more information at http://www.m-e-f.org>