Toshiba selects Grupo Gallegos as LatAM AOR.

Grupo Gallegos announced it has been named the Latin American advertising agency of record for Toshiba America Information Systems, Inc.

Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.

“We are tremendously excited about the opportunity to help a world-leading brand like Toshiba with its strategic and creative positioning in Latin America,” said John Gallegos, CEO and founder of Grupo Gallegos. “Latin America’s rapidly expanding economies represent huge growth potential for companies. We are excited to support the growth and expansion of Toshiba’s business in this emerging market.”

As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Columbia, Peru, and Central America.