Total By Verizon on Univision Broadcast of the Big Game

Total by Verizon, a fast-growing prepaid no-contract wireless carrier from Verizon is bringing back 90’s Latin dance music and laughter to the Big Game with a new take on the hit merengue song “Suavemente.” The :30 spot is directed by comedian, producer, and musician Fred Armisen.

“Total by Verizon has a lot to offer consumers, and we’re excited to leverage the power of the Big Game to step into our target customers’ homes,” said Cheryl Gresham, VP and CMO of the Verizon Value organization. “We hope viewers love our nostalgic and comedic twist on the popular hit, ‘Suavemente,’ and dance all the way to one of our many Total by Verizon stores to learn more about us.”

The commercial opens with a Latino couple, played by Enrique Dueñas and Betzaida Landín, on a dinner date. When Landín laments she doesn’t know how to speak to her partner anymore,Dueñas says it’s actually quite easy since he switched to Total by Verizon. Dueñas then breaks into a rousing rendition of “Totalmente,” complete with call-back imagery to the beloved music video from the iconic original.

The spot also includes a surprise cameo from actor Arturo Castro as a waiter serving the starring couple as the moment unfolds. “Honestly, I have to fight the urge to break out into song and dance at every single meal,” said Castro. “It was such a pleasure to work with the folks at Total by Verizon and with the amazing Fred Armisen, who’s one of the best to ever do it. Can’t wait for y’all to watch!”

The new advertisement is part of a 360-degree campaign created by Ogilvy with the “Totalmente” song available post-game on TikTok, along with a unique Instagram filter for fans to recreate the video. Influencers will also be choreographing “Totalmente” dances and encouraging their followers to recreate them on their own channels.

The ad will air during the first commercial break of the second quarter of Univision’s Big Game telecast Sunday, February 11 and marks the brand’s big game advertising debut.