Total Wireless launches New Look

Total Wireless has unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon. The distinctive color palette is designed to enhance the brand’s identity, stand out from the competition, and reflect the energy and vibrancy of the communities it serves. This new brand identity will roll out in a 360 campaign, inclusive of out-of-home, digital, and retail.

Total Wireless remains committed to serving and connecting with its customers year-round to meet their wireless needs and celebrate their passions. Over the last year, Total debuted a new Spanish-language ad on Univision and offered complimentary car clean-ups for Las Vegas rideshare drivers during the Big Game weekend. In September, the brand celebrated its 50th California store opening in Inglewood, a thriving community known for their rich cultural background, at the start of Hispanic Heritage Month. And, most recently, Total helped fútbol fans make their voices heard at some of the biggest fútbol events of the summer through Text-to-Sign.