#TotalMarketTalk – Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless
January 6, 2016
Welcome to the seventh episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless.
In this episode, Javier discusses…
- Point of view on “Total Market”
- Balancing nuances to connect through culture
- The role of “Cross-Cultural” marketing
- Leveraging music and celebrities to connect
Conducted via Google+ Video Hangout, monthly episodes of #TotalMarketTalk feature guests ranging from marketing and agency executives to celebrities, entrepreneurs and beyond. To learn more or inquire about participating as a guest please email da***@**lc.biz. For those who enjoy the show, help us spread the word by using hashtag #TotalMarketTalk and sharing links to each episode.
To view the most recent episode featuring Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless, CLICK HERE.
