Toyota and Ximena Sarinana document her experience on social platforms via #VayamosJuntos

Grammy-nominated Mexican singer-songwriter Ximena Sarinana is pairing up with Toyota once again to bring music fans a real-time social media experience from two of the summer’s biggest music festivals, Lollapalooza and the Outside Lands Music and Arts Festival.

The “Musica y Destinos con Toyota” social media series launches with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3. The festival attracts 100,000 people per day, but the much-anticipated 2014 artist lineup, including OutKast, Skrillex, Eminem, Arctic Monkeys, and Lorde, could draw even larger crowds.

“Music moves us together to new and inspiring destinations,” said Sarinana. “I am excited to share my love of music, admiration for the incredible artists and my personal road trip and festival experience with fans!”

After Lollapalooza, Sarinana’s journey will continue as she shares highlights of her road trip from Los Angeles to San Francisco in a Toyota Prius, before making her final stop at the renowned Outside Lands Festival. Top artists across a range of genres, like Kanye West, Macklemore & Ryan Lewis, Tiësto, and Spoon, are among the confirmed performers. This three-day festival also offers an array of attractions and vendors showcasing food, wine, and art. It will be held in San Francisco’s Golden Gate Park from August 8-10.

“Ximena will give Toyota fans a personal and first-hand look at these two incredible festivals,” said Steve Appelbaum, national manager, engagement marketing, Toyota. “Through her series of photos and posts, we hope Ximena’s storytelling will inspire festival guests and those following along at home to discover new places and experiences together.”

#VayamosJuntos

This year, Toyota is offering exclusive fan content and special on-site surprises to its social followers. Fans are invited to directly engage with Sarinana and Toyota by following and sending a message to @XimenaMusic and @ToyotaLatino. They can also connect with Sarinana on Instagram (ximenamusic), Vine (ToyotaLatino) and YouTube (ToyotaUSA) to take part in her festival experience as she meets with musicians and festival attendees. Fans are encouraged to share their own festival highlights and participate in a one-on-one Twitter Chat with Sarinana using the #VayamosJuntos hashtag.

In addition to connecting online, Toyota fans can visit the Space Disco Launched by Toyota, an interactive area featuring the Prius liftback, Prius c and other Toyota vehicles. At both Lollapalooza and Outside Lands, festival goers can enjoy a variety of activities, including:

    •    Prius c Space Station 53 MPG: A carnival-style racing game where two players use a gaming controller to be the first to launch their rocket ship into outer space while sitting in the front seats of a Prius c. Each winner receives a Toyota prize.
    •    Galactic Glam: Festivalgoers can have artists apply faux crystal designs to their face, neck or shoulders.
    •    Corolla Space Boogie: A music game where visitors can sit in a Corolla and choose to “guess that song” or “finish the lyric” of popular artists for a special Toyota-branded glow prize.
    •    Rapid Phone Charging Stations: Available in the Corolla’s trunk at the Corolla Space Boogie.