Toyota & Hersheys sign up for Quiero Mi Boda at Tr3s.
June 13, 2011
Tr3s: MTV, Música y Más announced that Toyota Motor Sales and Hershey’sChocolate have signed on as sponsors of the network’s highly-rated hit “Quiero Mi Boda”. Toyota Motor Sales & Hershey’s Chocolate will have weekly on-air presence via tagged tune-in spots every Monday at 7pm (ET)/6pm (CT) on Tr3s: MTV, Música y Más.
“Our sponsors understand the power of the Hispanic audience and identify Tr3s as a premier entertainment destination that delivers real results among the rapidly growing 1st and 2nd generation Latino,” said Luisa Fairborne, VP of Advertising Sales for Tr3s. “The ‘Quiero Mi’ franchise, is among the most watched reality properties for the network, with a passionate, engaged fan-base that drives ad value and effectiveness.”
“Quiero Mi Boda” takes an inside look at cross-cultural weddings and the hustle and bustle surrounding them. Weddings are a special event in the life of a couple, a day where not only two people join in matrimony but also a day when two families unite. This original production gives viewers a perspective into families that unite two very different cultural backgrounds: different taste, traditions, religion and sometimes even different languages. “Quiero Mi Boda” goes behind-the-scenes as these unique couples union comes to life.
