Tr3s announced new formats that offer viewers exclusive access to the biggest names in entertainment. The daily news format “Show Business Extra” and concert-driven franchise “En Tour” featuring Wisin y Yandel are set to premier in March and April, respectively. The announcement was made by Fernando Gaston, Brand Manager for Tr3s.
“Show Business Extra is a unique format that offers viewers the balance of Anglo and Latin entertainment news that our Hispanic audiences are looking for. By leveraging Viacom’s unparalleled portfolio of buzz worthy events like the VMAs, EMAs and Movie Awards, ‘Show Business Extra’ will drive value to our stakeholders and build on our competitive position in the market,” commented Gaston. “’EnTour is a music-driven format that delivers exclusive access to viewers and partners clients with leading Latin recording artists to create engaging branded content.” He added.
“We’re very excited about this new deal with Tr3s to bring ‘Show Business Extra’ to Hispanic audiences and offer a Latin perspective on the latest entertainment news and coverage on today’s biggest stars and red carpet events,” said Miguel Sierralta, President of Sierralta Entertainment.
“SHOW BUSINESS EXTRA”
Hosted by Gaby Acuña and Omar Nassar, “Show Business Extra” is a daily talk show format that offers the latest in celebrity news and gossip, as well as access to upcoming films and TV shows, music, fashion and all the red carpet action from the biggest award shows. With news correspondents around the world including the US, Latin America and Europe, “Show Business Extra” will keep viewers on the pulse of all things celebrity. The show is produced by Sierralta Entertainment and Show Business Television out of their studios in Miami. The 30-minute entertainment segment is set to air Monday-Friday at 7pm & 11pm (EST), starting March 4th.
Tr3s’ newest music property takes an unprecedented behind-the-scenes look at the making of a concert tour. From the inception of ideas to their creation, crazy rehearsal schedules, ambitious requests and tight deadlines, the biggest names in Latin Music struggle to keep a balance within organized chaos. “En Tour” will include never-before-seen footage of Latin acts in their rawest form. Intimate moments with family and fun with friends give audiences the chance to peak into the creative process first hand. Today’s biggest Latin music stars invite Tr3s viewers into their world as the clock counts down to opening night. Debut episode stars Wisin y Yandel in April.