TR3S: MTV, MUSICA Y MAS launches July 12, 2010.

Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, will amplify its US Hispanic offering to appeal to a wider spectrum of the Latino audience through a broader scope of content starting July 12th 2010. As part of this strategy, Tr3s will align and build synergies with MTV Networks International’s (MTVNI) US Hispanic & Latin American operations in Miami under the leadership of Sofia Ioannou who will expand her remit as Managing Director of MTVN Latin America & Canada to include US Hispanic.  John Mafoutsis, Senior Vice President of Brand Solutions for MTVN Latin America & Canada will also expand his role to include Tr3s. José Tillán will continue to serve a General Manager & Executive Vice President and Luisa Fairborne as Director of Advertising Sales of Tr3s.
 
In her newly appointed role as Managing Director of MTV Networks Latin America (MTVNLA), US Hispanic & Canada. Ioannou is responsible for leading the business and creative development for the company’s specialized entertainment brands across multiple platforms targeting kids, teens and adults. This portfolio includes MTV, VH1, Nickelodeon, and their respective properties in Spanish-speaking Latin America as well as Viacom Networks Brazil. She is also responsible for Tr3s: MTV, Música y Más in the US, which targets a broad US Hispanic audience, as well as the company’s interests in Canada which include TV, online and consumer products.  Ioannou is based in Miami and under her direction the company operates from Miami, NY, Buenos Aires, Mexico City, Sao Paulo, Bogota and Toronto.
 
As Senior Vice President of Brand Solutions for MTV Networks Latin America (MTVNLA), Canada & US Hispanic, Mafoutsis is responsible for the company’s ad sales, trade marketing and traffic operations across MTVN’s brands and services in Latin America and for Tr3s targeting Hispanics in the United States. He works closely with the company’s creative teams to develop unique business opportunities and partnerships across the network’s brands and platforms.  Based in Miami, Mafoutsis reports into Sofia Ioannou.
 
Jose Tillan and Luisa Fairborne will continue in their roles as General Manager and Executive Vice President and Director of Advertising Sales, respectively for Tr3s: MTV, Música y Más.