Tr3s and SUBWAY restaurants join forces to launch their annual music-driven contest offering viewers nationwide the exclusive chance to win a coveted backstage role at the highly anticipated ‘LOUD and Unplugged Tour’ with Juanes. The unique partnership is a result of the brands’ continued effort to deliver unique experiences that connect Hispanic millennials with their music idols. As part of the “Subway Fresh Buzz From the Road” Contest, three lucky winners will cover concerts in Sacramento, Dallas and Atlanta as an extended media member. Armed with a producer and crew, these undiscovered correspondents will get the chance to meet and interview multiple Grammy and Latin Grammy winner Juanes for news segments on Tr3s and www.tr3s.com.
“I’m looking forward to being interviewed by my fan correspondents and seeing their take on the show experience,” commented Juanes.
“Young Hispanics demand experiences they can share, discuss and participate-in, so it will be exciting for them to share the limelight with the artists they admire,” said Fernando Gaston, Brand Manager for Tr3s. “We also know that 1 in 3 millennials are going to more LIVE music events than ever before, so this unique partnership with Subway allows us to further enhance that experience for Juanes’ fans.”
“Teaming up with Tr3S for this contest will help us offer our fans something they wouldn’t be able to get anywhere else,” said Multicultural Marketing Manager for SUBWAY. “We’re expecting a great fan response because of his amazing talent and cross-over appeal.”