Traffic Sports to distribute program through Arqiva.
July 17, 2010
Arqiva, the communications infrastructure and media services company, announced that it has closed a multi-year agreement with Traffic Sports International to support global distribution of its seven international soccer leagues. Via Arqiva, the television rights holder to Latin America’s key soccer tournaments will reach TV households throughout the Americas, Europe, Asia and the Middle East beginning with the August 4th transmission of the first Copa Sudamericana soccer match.
“This is our first multi-year contract with Traffic Sports International and a major expansion of our relationship with the organization,” said Jon Kirchner, EVP, Arqiva Satellite & Media, from the company’s Washington, DC offices and teleport. “Arqiva’s global satellite, fiber and teleport infrastructure is the ideal distribution platform for Traffic Sports International as it continues to provide premier sports programming around the world.”
“We entered into our relationship with Arqiva due to the quality of their service and the strong recommendation of our clients who use them extensively,” said Antonio Paulo Simoes, director of TV7, Traffic Group’s division that manages all World Cup qualifying transmissions and footage. “We look forward to growing and expanding with them as we reach world-wide soccer fans.”
Traffic Sports, headquartered in Sao Paulo, Brazil, holds the television rights to the principal football tournaments in Latin America: Copa America, Brazil’s home World Cup Qualifiers, Copa Libertadores, Copa Sudamericana and CONCACAF World Cup Qualifiers.
