Tragant – Creative Director @ Lápiz.

Lápiz Integrated Hispanic Marketing has recently hired Guillermo Tragant to be their new Creative Director. Tragant had previously worked on a variety of projects around the world before coming to Lápiz, including two years spent abroad working at Fabrica, a communication research center sponsored by Benetton and directed by photographer, Oliviero Toscani. Moreover, while in Italy he worked at “Colors” magazine as Creative Editor. Most recently he served as Regional Creative Director for Coca-Cola at McCann Erickson, supervising a division including Colombia, Venezuela, Ecuador, Central America and the Caribbean. Prior to this, Tragant had also worked as Art Director for such agencies as Agulla and Baccetti and La Comunidad Miami. There he helped to create successful campaigns for Levi’s, Sanyo, Aiwa, and Rolling Stone magazine. Independently, Tragant has worked with Kenneth Cole, Nickelodeon, and MTV.