In an effort to heighten consumer awareness of the importance of healthy sight, Transitions Optical, Inc. is debuting a new print, broadcast and digital integrated advertising campaign in 2008. The new campaign will appear on national TV and in print and will be supported by the launch of an enhanced consumer and industry professional interfacing web site. To further inform consumers and engage them in an ongoing dialogue about eye health and its connection to overall health and wellness, an aggressive consumer public relations effort will serve as a key driver of the overall campaign.
The print campaign is slated to focus on publications related to general health and well-being and will also saturate top-tier Hispanic media. Additionally — for the first time — Transitions commercials will run in Spanish in the U.S.
“This is an exciting time for Transitions as we continue to evolve the Transitions brand, expand the depth of consumer outreach and education about the importance that healthy sight has on overall health and
wellness,” said Brett Craig, president, Transitions Optical. “We are proud to offer the most advanced photochromic technology to today’s conscientious consumers and provide the ideal, everyday lens choice to enhance visual quality and eye health protection today and tomorrow,” added Craig.