Transparency Gaps Are Leaving the Door Open to Bad Actors

By Pravin Chandiramani

Transparency has surged to the forefront of discussions in recent months, catalyzed by the Google Video Partners Ad release debacle, which was meticulously exposed in Adalytics’ comprehensive 202-page report. According to The Wall Street Journal, the report found that nearly 80 percent of Google’s video ad placements on third-party sites violated its standards, among other alarming statistics.

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Courtesy of Association of National Advertisers