Trauernicht – GSM @ Telemundo Washington.

Clayton “Clay” Trauernicht began as General Sales Manager of Telemundo Washington, DC, WZDC-64 on June 8, 2005. Most recently, Trauernicht comes from WFSB/WSHM-CBS affiliates in the Hartford/Springfield markets. Clay began his career at Lowe Advertising in New York City; he later joined Petry Television (NYC) and then moved on to hold several sales management positions in the Springfield, MA and Denver, CO television markets.

“With over 20 years of experience in broadcasting and advertising, Clay brings a wealth of knowledge and expertise to lead WZDC’s sales division. His market intelligence, leadership skills and management experience will fuel the growth of Telemundo and continue to position the station as a leader in the community,” said Julissa Marenco, General Manager.

“DC has such a multi-cultural make-up with multi-media choices…viewers pay attention to media that pays attention to them and no one knows or responds to this challenge better than Telemundo…it’s a terrific opportunity and responsibility”, added Clay Trauernicht.