Trends 2024 [REPORT]

We were not mistaken last year when we discussed that solutions based on strength would continue to gain ground in the world and that citizens’ reaction to uncertainty would be disenchantment and evasion. And because of this, social networks, led by TikTok, would transform information into entertainment. We highlighted the importance of expressing emotions and saw celebrities and leaders speaking from the heart, thus challenging more traditional stances.

Also, a year ago we mentioned the emergence of new leaderships. OpenAI may be the clearest example because of the influential space it has secured in the future of the technology industry. We talked about the power of generative artificial intelligence and the natural questions that would arise about its ability to replace
humans.

For this coming year, artificial intelligence impact is not limited to a single trend, instead, its impact can be felt across all eight trends

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Courtesy of DDB Latina