‘Trends have lost all meaning’
June 6, 2023
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit’s head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track.
Trends once meant meaningful social change: an emerging and defining collective thought, behaviour, value, or attitude. A shift in society. But today, ‘mermaid-core’ is being named a top trend for this summer.
Trends lost their meaning.
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