Treydte named VP Director of Media Services at Casanova Pendrill.

Ingrid Otero-Smart, President/CEO of Casanova Pendrill (CP) announced the appointment of Karen Treydte as Vice President, Director of Media Services.

“Karen joined our team about a year ago and has made significant contributions to our agency and clients’ businesses. Her leadership has been key in new business wins and under her tutelage, the team was recognized with several media awards this year, including Portada’s Best Print Plan, AHAA Best TV Plan of the Year, Best Magazine Plan of the Year and Best Overall Media Plan of the Year for our work for the US Army”, said Ms. Otero-Smart. “ Karen has successfully consolidated our planning and buying capabilities into one seamless media team, and has exciting plans in place for 2010”, concluded Ms.Otero-Smart.

“I’m very proud to be working with the talented group of professionals at Casanova Pendrill as well as our tremendous Client partners”, said Ms. Treydte. “I look forward to continuing to drive best practices thinking and execution across the fast-changing media landscape and delivering measurable results for our clients.”

Karen joined CP in 2008 after more than 10 years at Conill Advertising working with Toyota Motor Sales and T-Mobile. Prior to Conill, she worked with clients such as Kraft Foods, Procter & Gamble, Orion Pictures, Denny’s Restaurants, Sunkist, Arco and Albertson’s.