Trialogue: The Intersection of Social Media and Loyalty.
April 12, 2011
The powerful reach of social media enables loyalty marketers to extend their mastery of dialogue with customers on a grand scale, achieving trialogue: proactive three-way conversation between customers and their friends and the companies they really about. How can companies truly interject themselves into the customer-to-friend equation and harness social media? Listen in as COLLOQUY asks such questions and joins the conversation—and be sure to tell your friends.
by Sharon M. Goldman
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http://www.colloquy.com/article_view.asp?xd=7928>
