Trigos joins America CV Network as Research Director for the Network.

America CV Network announced the appointment of Roberto Trigos as Research Director for markets including Puerto Rico, Miami and New York and Director of Agency New Business Development for CV24, Puerto Rico.
 
Trigos has more than 30 years leading major market research companies in Mexico, Canada and Puerto Rico. Until early this year Trigos was Executive Vice President and General Manager of IBOPE / Mediafax in Puerto Rico and worked with ACNielsen in Mexico, his native country. In Puerto Rico, where he has lived for the past 17 years, Trigos also served as Executive Director of Marketing and Planning for Wal-Mart, Sam’s and Supermercados Amigo.
 
“We are extremely proud to add to our team a seasoned professional with the caliber of Roberto Trigos,” said Omar Romay President and CEO of America CV Network. “Roberto’s expertise in research and ratings analysis is invaluable and his ability to develop new business with advertising agencies will allow us to maximize sales opportunities,” added Romay.
 
Trigos will be responsible for strategic planning of the Network, as well as the implementation of new business development with advertising agencies in CV24, the group’s station in Puerto Rico.
  
“Being on the media side will be a rewarding experience for me after so many years analyzing the behavior of the audience in this highly competitive market. Through analysis and interpretation we will work in collaboration with the advertising agencies so we can inform them about the growth and significance of alternative channels,” mentioned Trigos.  “Nowadays that media fragmentation changes the competitive landscape is crucial to analyze and find trends in the data,” added the executive.