TuTv Launches In San Diego.

TuTv, a joint venture of Univision Communications Inc. and Grupo Televisa, S.A., announced that it has reached an agreement with Cox Communications, Inc. to distribute the five TuTv Spanish language television networks. The TuTv movie channels, De Película and De Película Clásico, as well as the TuTv music and lifestyle channels, Telehit, Ritmoson Latino and Bandamax, are all covered by the agreement. The TuTv channels will form an integral part of Cox Communications’ recently announced programming package, Paquete Latino, specifically tailored for Hispanic digital cable customers. The TuTv channels launched in the San Diego market on August 17, 2004, and will be followed by launches in Phoenix, Las Vegas and Omaha markets, among others.

“We are delighted to be partnering with Cox Communications in their efforts to reach new digital cable subscribers in the exploding Hispanic demographic,” said Mark Feldman, President and CEO, TuTv. “By choosing the TuTv channels for its Paquete Latino programming line-up, Cox Communications will be providing Spanish-speaking subscribers the highest quality original, authentic programming. With TuTv’s commitment to combining the unparalleled marketing power of its partners, Univision and Televisa, with the built-in viewer demand for the channels generated by their many years of wide distribution and strong ratings in Mexico, Paquete Latino will be well-positioned to attract new digital subscribers.”

“We are always looking to enhance our programming to meet the needs of our customers. By adding De Pelicula, De Pelicula Clasico, Telehit and Bandamax to our Paquete Latino tier, we are able to offer even more top-quality Spanish-language programming,” said Art Reynolds, Vice President of Marketing, Cox Communications San Diego.

De Película is the leading Spanish-language movie channel in Latin America and Mexico, offering 24-hours-a-day, drama, romance, comedy, action and family movies. De Película Clásico is a 24-hours-a-day classic movie channel, incorporating movies from the 1930s, 1940s and 1950s which represents the “Golden Era” of Mexican film making. Telehit is an urban lifestyle and music channel serving young adults. This 24-hours-a-day channel features the most popular pop, rock and alternative music videos in Spanish and English, as well as concerts, celebrity interviews and music news. Ritmoson Latino is home to the hottest Latin music rhythms, featuring today’s most popular Latin stars from Ricky Martin to Gloria Estefan to Chayanne. Programming includes music videos, magazine shows and concerts. Bandamax is the Mexican country music channel that features the best and brightest stars on the Regional Mexican music charts, including such genres as Banda, Tex-Mex, Mariachi and Norteño.

TuTv was created in 2002 through a joint venture between Univision Communications Inc. and Grupo Televisa S.A. TuTv includes five of the most powerful network brands in the Spanish-speaking media world, including De Película, De Película Clásico, Telehit, Ritmoson Latino and Bandamax.