TuTv unveils new website.

TuTv LLC, a joint venture between Grupo Televisa, S.A.B and Univision Communications Inc., announced that its new website www.tutvnetworks.com is going live.   The redesigned Spanish-language site, which went into production last year, includes the five TuTv networks–De Película, De Película Clásico, Telehit, Ritmoson Latino and Bandamax. The new website features expanded rich content for affiliates and advertisers.

“The site has been significantly upgraded and completely refreshed with easy-to-use navigation. Our affiliates and advertisers can now access timely and essential information about TuTv networks in order to help them effectively market to their customers,” said Ariela Nerubay, senior vice president, Sales and Marketing, TuTv.  “As TuTV continues adding new affiliates such as this month’s launch on Comcast Houston, the website will be the go-to place to access launch materials including spots, logos and our vast array of turn-key promotional initiatives.”

An enhanced affiliate and advertiser extranet are among the new features on the site.  The affiliate site allows users to access a variety of information including TuTv’s free VOD offering. The advertiser extranet includes accounting and advertising guidelines that provide information needed for media buys.  In addition, site visitors can log on to the TuTv site to sample videos clips of all five networks, learn about the upcoming shows, enter contests, take part in viewer surveys or request that their cable or satellite provider carry the networks.  TuTv’s new online presence was designed by Latino interactive agency Avatar, based in Argentina. Avatar also hosts and manages the content management system for TuTv.