TvPromo International launches a promotional campaign for Charmin Ultra.

TvPromo International launched a promotional execution for the toilet paper for Charmin Ultra in Los Angeles CA focusing on the USH performance seekers – Charmin Red Consumers. The promotional campaign communicates in an educative yet entertaining way, Charmin Ultra Lexus’s key benefits of ultimate softness and absorbency.

TvPromo International analyzed the value and strength of the Charmin Ultra message, and developed a grass rooted strategy, which will appeal to Los Angeles consumers’ life style. TvPromo International analyzed the value and strength of the Charmin Ultra message, and developed a grass rooted strategy, which will appeal to Los Angeles consumers’ life style

In order to impact Los Angeles consumers on a day-to-day basis, as well as to generate awareness and trial response, TvPromo International developed a series of tools where consumers will be reached:

— Charmin Ultra Dispenser Billboard: A creative giant walking board/dispenser that will capture consumer’s attention, with demonstrators on the side. “CharminUltra Dispenser walking reps” teams will visit Hispanic events, high density Hispanic malls, and most visited Hispanic parks. “Charmin walking reps” will approach consumers and educate them on Charmin Ultra Lexus benefits. Additionally “Charmin walking reps” will hand out the print piece with the coupon and branded premium.

— Charmin Ultra Dispenser Mobile: A creative, fun branded golf cart with Charmin Ultra dispensers will capture consumer’s attention, with demonstrators on the side distributing print piece with coupons and branded premiums. “Charmin Ultra Dispenser Mobile will visit Hispanic events, high density Hispanic malls, and most visited Hispanic parks. The “mobile” staffers will approach consumers and educate them on Charmin Ultra Lexus benefits.

— Interactive Restroom Advertisement: Consumers will be impacted within woman’s restrooms at various strategic locations where poster-ads inside restroom stalls will invite consumers to try Charmin Ultra. A separate dispenser will be placed in the restroom stalls for consumer trial. After having the “experience” with the product the consumer will wash their hands and be further impacted with mirror sticker-clips confirming in a humorous way, Charmin Ultra’s benefits. A staffer that will be present at all executions will distribute premiums and print piece with coupons.

— Radio: A strategic radio spot will be produced in order to create awareness and communicate Charmin benefits. A strong call to action will be incorporated to motivate product conversion and sales.

— Radio Remotes: 27 radio remotes and van visits throughout Los Angeles, Charmin Ultra will be featuring its Charmin Ultra Dispenser Mobile and Charmin Ultra Dispenser Billboard.